OUR STORY

Like many others, we found that our passion for jewelry clashed with our active lifestyle. Constantly taking off and putting on our favorite pieces led to loss and damage. Regular wear caused tarnishing and fading, while cheaper options didn't withstand the test of time. Fine jewelry, on the other hand, was too fragile or valuable to risk in everyday activities.

 And so the idea behind Apoluna was born.

Embracing the artistry of Hong Kong, we developed a process to create jewelry that withstands the demands of everyday life.

We fostered relationships with factories, sustainable suppliers, and designers, and after a 10-month product development journey, we were finally ready to introduce our first collection to our expanding community.

Today, the Apoluna community shapes our identity and our creations. We're dedicated to celebrating their talents and lifestyles, crafting durable fine jewelry without compromise.

OUR CONCEPT

Self-expression: Apoluna jewelry is inclusive, catering to individuals of all identities and styles, encouraging celebration of every facet of your being.

Craftsmanship: Every piece of jewelry tells a story. Each designer we collaborate with brings their unique creativity and passion to their work. Apoluna blends artistic talent with high-quality jewelry designed for modern women.

Quality: We focus on utilizing silver, solid gold, premium diamonds, and gemstones, meticulously attending to our craftsmanship, from shaping and polishing to gem setting. Ultimately, we craft pieces that not only meet your expectations but also empower you to radiate brilliance.