OUR STORY

Like many others, we found our love for jewelry didn’t always match our active lifestyle. Taking off and putting on our favorite pieces became a daily hassle — leading to lost items, damage, and disappointment. Everyday wear caused tarnishing and fading, while affordable options didn’t last. Traditional fine jewelry, on the other hand, felt too delicate or precious for the realities of daily life.

And so, APOLUNA was born.

Rooted in the creative energy of Hong Kong, we set out to design jewelry that could keep up — elegant, minimal, and made to move with you. We spent over 10 months building relationships with trusted factories, sustainable suppliers, and talented designers to create pieces that balance beauty and durability.

Today, the APOLUNA community inspires everything we do. Your lifestyle, creativity, and individuality shape each collection we launch. We're proud to craft jewelry that empowers you to live fully — without ever having to take it off.

OUR CONCEPT

Self-Expression: At APOLUNA, jewelry is more than an accessory — it’s a reflection of you. Our designs are inclusive and versatile, made to resonate with individuals of all identities and styles. We believe in celebrating every facet of who you are — bold, soft, evolving, and real.

Craftsmanship: Every piece tells a story. We collaborate with designers who bring their unique vision and passion to life, blending artistic creativity with thoughtful design. The result is jewelry that speaks to modern women — refined, expressive, and full of meaning.

Quality: We’re uncompromising when it comes to materials and making. From 14k solid gold to sterling silver, natural gemstones to premium diamonds, each detail is carefully considered — shaped, polished, and set with precision. Our mission: to create jewelry that feels as good as it looks, and lasts as long as your stories do.