OUR STORY

Like many, we discovered that our love for jewelry didn’t always fit with our active lifestyle. Taking pieces off and putting them back on became a daily hassle, leading to lost items, damage, and disappointment. Affordable jewelry faded too quickly, while traditional fine jewelry felt too delicate for everyday wear.

That’s why APOLUNA was born.

Rooted in the creative spirit of Hong Kong, we set out to design jewelry that moves with you: elegant, minimal, and made to last. We built trusted partnerships with factories, sustainable suppliers, and talented designers to create collections that balance beauty with durability.

Today, our community inspires everything we do. Your lifestyle, creativity, and individuality shape every piece we design. At APOLUNA, we’re proud to craft jewelry that empowers you to live fully, from sunrise to moonlight, without ever having to take it off.

OUR CONCEPT

Self-Expression:At APOLUNA, jewelry is more than an accessory; it’s a reflection of you. Our designs are inclusive and versatile, created to resonate with individuals of all identities and styles. We celebrate every facet of who you are: bold, soft, evolving, and real.

Craftsmanship:Every piece tells a story. We collaborate with designers who bring their unique vision and passion to life, blending artistic creativity with thoughtful design. The result is jewelry that speaks to modern women — refined, expressive, and meaningful.

Quality:We are uncompromising when it comes to materials and making. From 14K gold to sterling silver, natural gemstones to premium diamonds, each detail is carefully considered, shaped, polished, and set with precision. Our mission is to create jewelry that feels as good as it looks, and lasts as long as your stories do.